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Haofeng Ling reporting from Shanghai

Recently, this reporter learned exclusively, waves gold has completed the first round of financing, venture capital investor for the latitude and longitude. It is said that the scale of

but the two sides did not disclose the specific amount. Partner, Matrix Partners, said Ye Ling left for early projects focused on the latitude and longitude, the first round of investment is usually several million dollars, but the amount of round of investment which, the largest amount of a project.

 

Lightning financing

waves gold was established in January 2008, Zhou Jie is the main shareholder of several individual investors. July 2009, Zhou Jie had an interview, At that time, he has yet to consider equity financing.

the introduction of VC, Zhou Jie kidding themselves that a bit

2010 in the second half, and Zhou Jie specific advice about financing start thinking how to finance, as he used to be taught the concept of to get the money.

after talking with several agencies, Zhou Jie soon begin to receive a term sheet. This makes him a bit by surprise, He said.

In fact,Jordan Fusion 5, Zhou Jie talk about this wave of gold from several institutions are beginning to track its inception. Google in China, Zhou Jie, or when the technical director has been with Matrix Partners, who left Ling Ye know; Early in his Google office when the United States to have on the reputation of the Matrix to understand or two. Therefore,

mid-2010, after two years of accumulation, waves gold accumulation in the technology and business models have made a major breakthrough on trying to

Zhou Jie idea is that if the financial part of the funds come in at this time, can improve the company's strength and ability to resist risks.

way upstream and downstream expansion

the past 3 years,Air Jordan 2010, waves gold presented 10 times per year growth rate, revenue is expected in 2011, personal development to 130 people.

waves gold is positioning itself as a technology company, is the core of its business model, through technical means to achieve on the Internet will have specific needs of potential customers and provide products and services to enterprises for effective docking.

This is actually a then press the advertising effectiveness of charge.

present, waves gold key to the customers in accordance with a valid phone as billing, In addition, some, such as by registration, orders, messages and other charging methods.

Zhou Jie of this process is called They buy at a market price of gasoline.

 

This also means that, on the one hand, waves gold need to purchase media resources to the upstream, on the other hand, need to find more ads in the downstream customers.

addition to Baidu, a search engine like Google,Air Jordan 10, waves gold also go to the market network, and many other vertical class website, End of the World and other forums to achieve cooperation. Currently, gold wave has reached the mainstream media with more than 50 cooperation.

and venture capital investment into latitude and longitude, in the Zhou Jie's view,

upstream procurement of paid media is spending a small fortune, however, is that advertisers used to hedge the stored charges. Therefore, Zhou Jie feel that gold will not take a great wave of financial pressure.

2010, the wave of gold out of Beijing and another in Shanghai,Air Jordan 4, Guangzhou, Shenzhen, landing three cities; in the geographical expansion, and its goal this year is the provincial capital city, second-tier cities. Up to now, Nanjing, Qingdao, Xiamen, Jinan, and other advertisers have also been able to enjoy the waves gold service.

gold wave channels within the department responsible for special features, but their main duty is to the development of agents in the country, through the agency to expand advertisers then pay agents commission.

Zhou Jie think this is the Benefits are obvious, and the agent cooperation can be extended more quickly waves gold scale of business, a company's service capacity is limited after all.

present, waves gold development of more than 20 cities in the country for nearly 40 agents. This year in April, waves gold confirmed that Google has been 7-8 at home agents into the original's.

last October, Google's seven East agents for being agent for the unilateral cancellation of a dispute with Google, and with Google out of mainland China, its agents also have to find another way out. Back in 2008, the search giant Baidu conflict with the agents began to be burst.

but think Zhou Jie, gold wave is the product to attract agents. Waves gold promise advertisers only pay for the ads were effective. Early 2011, the simple network in the existing platform and precision marketing services to major clients on the basis of custom, gold wave launched a platform for more efficient

Connaught prospect of a network of Beijing Co., Ltd. Sun Ray is because the gold rush mode waves from Baidu, Google switched to gold wave.

Sun Ray said, with his education, type of customer, for example, these SMEs prefer to pay by phone model, but not before the wave of gold, available only by clicks.

2010, the educational institutions Hampson is also a promise by a wave of gold prospects to customers, its marketing director Yue Jianmin feeling is that as small and medium enterprises with limited marketing costs, the model to help companies achieve marketing costs controllable, according to his calculations, the premise of the same effect, the cost can save about 1 / 3.

gold, according to figures provided by the waves, there are more than 10,000 small and medium enterprises as its customers, covering from the initial tutoring industry, real estate, cars, weddings and other extended to more than 150 categories.

electronic business opportunities

growth rate of 10 times per year even for Zhou Jie feel that in the

eMarketer's report showed, the effect of all Internet advertising in the United States account for about 60% of advertising market share. In China, this figure is 30%.

will change the marketing model for SMEs.

opportunities but also from the e-commerce. According to statistics Ereli, 2010, the Chinese e-commerce market overall transaction size of up to 4.8 trillion yuan,Jordan Fusion 6, an increase of 33.5% in 2013 expected to exceed 10 trillion yuan.

With the rise of electronic business, Jingdong, Dangdang and other small electrical business enterprises have also become important buyers of Internet advertising. In addition, beginning in 2010, Customers have also joined the site advertising campaigns.

the face of this market in 2010, waves gold electric service providers set up, buy the direct marketing sector. Currently, the team size has reached more than 20 people.

It is responsible for direct sales, senior vice president, said Chen Gongwei, 2010, direct marketing sector contributed to the waves close to 30% of gold revenues, which account for about half the electricity of about commercial enterprises, such as Taobao, Jingdong Mall , Reviews Group, the U.S. Internet companies are the wave groups, and other gold customers.

Zhou Jie said that the current wave of gold products are mainly to help the emerging small and medium business enterprises to find new customers power, the next will focus on the life cycle of commercial introduction of electrical products to help power the old commercial deep plowing customers and increase repeat purchase rates.

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